Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we collect details you share willingly. This includes your name, company name, email address, phone number, delivery locations, and specific preferences for your flower needs. We also gather payment details when you place orders, though this is handled securely through our payment partners.

For our corporate clients, we may gather additional business information such as company registration data, preferred delivery timelines, and budget considerations. This helps us tailor our service to fit your business requirements.

Our site automatically collects certain technical data when you visit. This includes your IP address, browser type, device details, and how you navigate our site. We use this information to enhance site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver exceptional customer service. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure you’re satisfied with our service.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating with you about order status and delivery timelines
• Providing customer support and addressing your inquiries
• Improving our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance purposes

We also use aggregated, non-identifying information to understand market trends and refine our operations. For instance, we might analyze which types of arrangements are most popular across different seasons to better prepare inventory.

With your explicit consent, we may share information about seasonal offerings, special promotions, or new services that could be of interest to your business. You can opt out of these communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your information stays within our business ecosystem, shared only when necessary to provide our services or to comply with legal requirements.

We collaborate with trusted service providers who help us deliver our services. This includes payment processors, delivery partners, and floral suppliers. These partners are contractually obligated to protect your information and use it solely for the specific services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations that apply to our operations in London and across United Kingdom.

Data Security and Protection

We treat data security with utmost seriousness and employ multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to defend against threats.

Physical security measures protect our office systems, and access to personal information is limited to staff who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.

Payment data is processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems – this data is handled by certified payment processors who specialize in secure financial transactions.

While we employ strong security measures, no system is completely risk-free. We continually monitor and update our security practices to address evolving threats and maintain the highest protection standards possible.

Your Rights and Choices

You have several rights regarding your personal information. You can request access to what we hold about you, ask us to correct inaccurate information, or request deletion of your data where legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We keep your information only as long as necessary for business purposes and legal requirements. Order records are typically retained for accounting and warranty purposes, while marketing preferences are retained until you request their removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be retained longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.

Cookies and Website Technology

Our website uses cookies to improve your browsing experience and help us understand how visitors use our site. Cookies are small files stored on your device that remember your preferences and enable certain website features.

Essential cookies are necessary for our site to function properly – they enable basic features like page navigation and access to secure areas. These cookies don’t collect personally identifiable information and are automatically enabled when you use our site.

We use analytics cookies to understand how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve user experience. This information is collected in aggregate form and doesn’t identify individual users.

You can control cookie settings through your browser preferences. However, disabling certain cookies might affect some website features and your overall browsing experience.

Business Transfers and Changes

If Modern Asset Platform undergoes significant business changes such as mergers, acquisitions, or sales of assets, your personal information may be transferred as part of the business transaction. We will inform you of such changes and ensure that your data remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we will ensure your personal information is either securely transferred to a successor entity (with appropriate privacy protections) or securely deleted according to data protection best practices.

Updates to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we’ll notify you by email or post a notice on our website before they take effect.

Minor updates for clarity or administrative adjustments may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we learn that we have inadvertently collected data from someone under 18, we will promptly remove that information from our systems.

Parents or guardians who believe we may have collected information from their child can reach us using the contact details below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. However, some service providers may process data across borders. When this happens, we ensure appropriate safeguards are in place to protect your information per applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.